Thoughts from a content consultant

Tips, tricks and insights to help you communicate better. 

July 24, 2017

In this article, I want to explore why so much of my focus is on bringing personality back into business through content. If you're a service based organisation in particular you should definitely read on.


Throughout our lives we're constantly reminded that we're...

June 5, 2017

Last week I finally picked up a piece of kit I've been really excited about for months - my new drone! 

Drone footage is simply amazing, and adds a completely new element to many productions. It's a simple way to add to the 'wow' factor, and allows me to tell stories in...

April 24, 2017

What was the last video you looked up on YouTube? There's probably a pretty good chance it was something to help you. A special recipe? Marketing plans? A tutorial for a new piece of software you're learning? 

There's a reason why YouTube is used by almost one third of...

April 5, 2017

If, like many business owners and marketers, you keep hearing about how amazing social media marketing is but have no idea how to implement it into your business - then don't worry, you're not alone. You may also be one of the many more traditional business owners who...

March 2, 2017

In my time in content production I've seen a lot of rubbish videos released online. And, in all fairness I've made my share of mistakes - learning from each and every one. However, I have never seen anything quite as bad as the recent Department of Finance recruitment...

February 3, 2017

My clients love video and I'm a big believer in it's power. We all know that video is an amazing communication tool - it engages an audience like no other and really personalises a business. But, video can easily eat a huge hole into the quarterly budget. Even a simple...

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Contact Me

Tel: 0433 232 543

Skype: ai.mclean

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