content consultanT & Video producer

I design, produce & manage digital content for businesses 

As one of Sydney's most experienced content developers and video producers, I'm trusted by major organisations and SME's both in Australia and Internationally to consult on, develop and produce their content. 

After working in agencies & production companies for the best part of a decade, I now work directly with my clients on a per project or retained basis. 

Brands such as Husqvarna, EY, IRI and Experian trust me to act in their best interests and deliver exceptional value - whether it's a major video campaign or complex multi channel social campaign. 

No matter the size of your business or agency, I'd love to help you with your content. 

take 75 seconds to meet me


Over the past 6 months I was honoured to collaborate with 2 great agencies to produce a series of over 30 videos for EY (Ernst & Young). To reflect the unique nature of this organisation, I worked with the Creative Director to develop a projector style effect, coupled with an intimate black and white style. This allowed us to seamlessly integrate both user generated and professional footage into some very personal stories. I'm proud to say that the client is extremely happy with the results.

"Who we are - Jen"

Agency: Roar Media

Creative Director: Simon Druery

Producer/Co-Director: Andrew McLean

"What we do"

Agency: Roar Media

Creative Director: Simon Druery

Producer/Co-Director: Andrew McLean

What benefits can I offer to you? 

I develop detailed insights of your audience & tell you where you can find them

I tell you what content and channels will best engage them, and what it will cost to make it

I make the content, at affordable prices, or manage the production through your suppliers

I integrate and amplify it for you

Together, we use the data to make continual improvements



Understand your audience & plan for success


Bespoke plans for all business sizes & budgets


Creative development & execution

How can I help you?


Businesses choose to work with me because they know exactly what they're getting. There's no buck passing, junior staff or guesswork involved, and that's why my clients love working with me (apart from the money I save them & the growth we achieve). 

I've worked in the advertising, sales, commercialisation, marketing and creative industries for over a decade. My roles in agencies and production companies involved creative design, strategic planning, online marketing, TV/video  & direct marketing.

Within my roles I've developed & executed successful campaigns & creative advertising outcomes for major brands such as Kambrook, Husqvarna, Sir Walter, IRI, Experian, Nad's and ITP - to name just a few.

Working with brands and businesses that can't necessarily afford a full time content team or agency allows me to collaborate directly with business owners and marketing managers who are passionate about their great products and service.


Helping to grow these businesses is a true passion of mine, and I'd love to get to know yours.

Husqvarna. concepT/CREATIVE/SCRIPT/producer

Agency: N/A

caruso's. concept/executive production

Agency: LTW


1. My crew are amazing. From Sydney and surrounds to India and Singapore - I have a vast resource of talent to source for you, all at very competitive prices. 

2. I'm fast. Once you're ready to go so am I. Moving quickly is important in today's digital world, and over the years my team and I have learnt how to develop world class content and strategies that can be rolled out quickly. 

3. I'm a business owner. That means I get what's riding on your strategies. I understand that each dollar spent needs a return and I know how to take the pressure off you so you can focus on running your own business. 

How my model adds value 

"Today's successful businesses are not just those who have the better product, service or offer. Rather, they're the businesses that communicate their messages creatively, to the right audience and in ways that actively engage people throughout the communication lifecycle"


There's a real art to communicating well. In a world where the majority of people have the same attention span as a goldfish, you've got to be fast, relevant and interactive. 

The good news is that it's not that hard to achieve. With the right audience knowledge, insights and plans in place, any business can harness great communication to increase revenue, build audiences, shift paradigms or keep staff up to date and incentivised. 

Over the last decade my various roles have seen me work with hundreds of brands to help them achieve their goals. Now, as a consultant, I implement a proven process to develop deep insights for you, translate them into actionable plans and execute them on your behalf. 

If you need help with your communications, I'd love to sit down with you and learn about your goals. 



A few of the happy clients that I've worked with recently. If you'd like to join this list of amazing companies, please get in touch.

"The Managing Director is over the moon! He can't believe how natural you made him look - we'll definitely be seeing a lot more of each other"

Kirrin. B, Marketing & communications manager, IRI Worldwide

Contact Me

Tel: 0433 232 543

Skype: ai.mclean

  • Facebook Social Icon
  • LinkedIn Social Icon
  • Black Instagram Icon

Name *

Email *